Brand Campaign

Driven by a cross-functional, and highly talented team – the brand campaign is the largest of Red Hat's campaigns. With the main goal to create not only brand awareness but also brand affinity, there is a focus on Red Hat's technology and what it stands for as a company. 

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As the art director on Smart Cities (1 of 3 spots in the under the "Connected Clouds" umbrella) I worked one on one with the director and writer to create storyboards, pre & post production graphics, gave direction to other designers for promotional pieces, and working along with the creative director to give direction on photography.