Brand Campaign

Born out of a tweet during Red Hat’s Ansible fest “TFW your playbook runs without errors”- we were drawn to how it called out that feeling around completing a difficult task and receiving a notification that it was successful.

 

These notification moments are simple and tangible ways to highlight the benefit while also conveying the feeling you get when everything just works. The core of the idea is the interplay between the bland success notification window and the unexpected visual behind it. 

 

The copy on the window notifies the completion of a technical task made possible through connected clouds. The imagery behind it elicits or conveys the practitioner’s feeling of relief, victory, or accomplishment. Together this expresses our campaign payoff: “This is what connecting your clouds feels like.”

 

The final outcome: 4 unique ads across paid social.
(:06 animations & carousels).